STCC Launches New Social Media Strategy and Design Certificate
SPRINGFIELD, Mass. – Springfield Technical Community College will offer a new Social Media Strategy and Design Certificate this fall in the Department of Technical Arts and Design.
The coursework is designed to prepare students for the planning and implementation of a promotional strategy using a variety of social media platforms including social networking, microblogging, photo sharing and video sharing.
In addition, students will take courses in graphic design, motion graphics, marketing and advertising to blend social media strategy and design, a combination that is very much in demand, said Professor Philip Ruderman, a faculty member in the Graphic Communications & Photography program at STCC.
Ruderman called the program a vehicle to help students promote their talents, showcase their work and develop relationships that will grow their or their employer’s business.
“With the explosion of social media within our society, the need for this training to blend effective campaigns with the latest technologies is long overdue,” Ruderman said.
The new Social Media Tools course offered this fall will focus on the basic elements needed to create and maintain a successful social media campaign and will include social media marketing basics, social media mix, social marketing process, analysis, strategy development, program and communication design, and implementation.
This online course will put students on the path for self-promotion and promotion of businesses. The training enables them to build awareness within the marketplace and to target and engage online viewers and build a community of followers.
An online search for social media jobs in the region will yield a number of results: digital content creators, digital content producers, social media designers and social media specialists. In addition, a number of marketing positions requiring social media skills can also be found.
“Many of our students majoring in Graphic Design or Photography will need to promote themselves as independent, freelance photographers or graphic designers,” Ruderman said. “This new program will provide the necessary knowledge for students to be able to promote themselves and display their work to business prospects.”
Classes for the program begin this fall. Nine courses, or 27 credits, are required to complete the program, which could be completed in as few as two semesters. To learn more about the program, please visit the Social Media Strategy and Design program page.
For questions, call Admissions at (413) 755-3333.
About Springfield Technical Community College
Founded in 1967 and located on 35 acres of the Springfield Armory National Historic Site, STCC is a major resource for the economic vitality of Western Massachusetts. As the only technical community college in Massachusetts, STCC offers a variety of career programs unequalled in the state. STCC’s highly regarded transfer programs in business, advanced manufacturing, healthcare, liberal arts, and STEM fields continue to provide the most affordable options for students pursuing a four-year degree. With an annual enrollment of about 7,000 day, evening, weekend, and online students, STCC is a vibrant campus rich in diversity.
For more information about STCC, visit www.stcc.edu. Follow us on Facebook, Twitter (@S_T_C_C) and Instagram (@stccpics).